28 KESALAHAN pada COVER LETTER dan SURAT LAMARAN

1. Addressing letters, "Dear Sir:" or "Dear Sirs:" As you know, many readers today are women. If gender is unclear, the salutation should be something like "Dear Hiring Manager," or "Dear Human Resources Manager."
2. Addressing letters, "To whom it may concern." Find out who will receive the correspondence, and address it personally. We received a letter addressed to "Dear Whomever," to which one consultant replied, "I'll answer to anything but this!"
3. Enclosing a photo. Skip the photo unless you're a model or an aspiring actor.
4. Handwriting or typing over an old resume or letterhead. If you've moved, start over. Changes on old documents aren't acceptable.
5. No signature. Even if you type your name at the end of correspondence, you should sign the page in your own handwriting to give it a personal touch.
6. Spelling errors. One applicant said he was well suited for "writting and editing chores... contac t (sic) me at the adrwss (sic) below." Would you give him your editing work? Another writer said she would enjoy "hearing form (sic) us." Word processing spell checkers make mistakes; so proof everything.
7. Not checking grammar. One person wrote, "It sounds exciting and give me (sic) the opportunity to use my skills." Check your letters for correct sentence structure. Have friends review them too.
8. Handwriting letters. Brief 30-word thank you notes can be handwritten, if legible. All other correspondence should be typewritten or word processed, even if you have to borrow a word processor or pay a secretarial service. Handwritten letters don't say "business."
9. Using a Post-It Brand Note as a letter. Post-It Brand Notes aren't letters. Using one says, "This isn't important. I was too busy to write a real letter."
10. Using the word "I" too much. Some letters are filled with 20 or 30 I's. Make sure yours aren't. Advertising is about "you." Emphasize "you" rather than "I."
11. FAXing letters unexpectedly.
12. Forgetting to include your phone number. One woman wrote, "Please call me at home," but didn't include a phone number. That looked bad.
13. Cluttered desktop publishing. With the advent of PCs, some job seekers feel the urge to "be creative" using various type sizes and fonts. Avoid this in business correspondence. Except in rare cases, business letters should look conservative. If you want to be creative, do so in your choice of words. Save Microsoft Publisher and Corel Draw for your Christmas cards.
14. Using a post office box as an address. Except in rare cases, such as conducting a confidential job search, use a street address. Post office boxes seem "transient."
15. Oddball phrasing, such as "an opportunity to expand my strengths and delete my weaknesses... " Or, "You may feel that I'm a tad overqualified." Or, "Enclosed herewith please find my resume." Do you talk that way? You should write the way you talk. Avoid bad phrasing by having others critique your letters.
16. Typos, like "thankyou for your assistance."
17. Mailing form letters. Some letters contain "fill in the blanks." Generic forms don't work well.
18. Not saying enough. One want ad letter read, "Please accept my enclosed resume for the position of Executive Director. Thank you." That's too short. A letter is an opportunity to sell. So say something about yourself.
19. Ending with "Thank you for your consideration". EVERYONE ends their letters this way, so please don't. Try something different, like "I'm excited about talking further," or "I know I could do a good job for you." The same goes for "Sincerely," and "Sincerely yours." EVERYONE uses them. Find something different like "Good wishes," "With best regards," or "With great enthusiasm."
20. WRITING IN ALL CAPS. IT'S HARD TO READ. DON'T DO IT.
21. Abbreviating Cir., Ave., Dec., and all other words. Take time to spell words out. It looks so much better.
22. Forgetting to enclose your resume. If you say you're enclosing one, then do.
23. Justifying right margins. When you "justify right," you create large gaps between words inside your sentences.
24. Forgetting the date and/or salutation.
25. Using dot matrix printers. Most are hard to read and they make you look like an engineer. Whenever possible, use a laser printer, even if you have to borrow one.
26. Talking nonsense. "I work in instilling proper conduits for mainstream educational connections while also encouraging individual creative forms." What? Run that one by me again.
27. Forgetting to put the letter in the envelope. (I received an empty FedEx package yesterday.)
28. The 300-word paragraph. The worst mistake in marketing is writing too long. Limit sentences to seven or eight words, and limit paragraphs to four or five lines. In letter writing, short is usually better. I try to limit my own letters to one page, seldom two. I believe if I can't say it well in one page, I probably can't say it well at all.

Better ending

"Thank you for your time and consideration" appears too often and sounds like a form of begging. "Sincerely" is generally a poor close to a letter, because nearly everyone uses it. Why should you? This is your chance to be "new and different"--and employers like that.

"Very truly yours" is nearly as bad, because it's used almost exclusively by lawyers. After threatening to sue you, they close with a coldhearted "Very truly yours."

World-famous photographer Ansel Adams was a great letter writer. (See Ansel Adams: Letters and Images 1916-1984, Little, Brown and Company.) We can take a lesson from him. Some of his letters ended with humor: "Cheeriow, luff and all that," "LET'S GO!!!," and "Whoops." Others ended with heart: "All best, always," "With all best wishes," and "Warmest greetings to all.

Business letters can be warm and friendly as long as they're not too personal. You have to sense the character of your audience and write accordingly. Some readers can stand more warmth than others. In general, it's better to be too warm than too distant.

Phyllis Record sent me a thoughtful note that ended with "Thinking the best for you." That heartfelt note encouraged me to renew an old friendship--and hire her again!

This year Howard Edson wrote his own Christmas card, a small booklet of his thoughts on life. He signed it "Season's blessings"--quite striking compared to the usual "Merry Christmas, Happy New Year!"

After an eight-hour job interview, Steve Jorgensen wrote a thank you note that ended "With kindest personal regards." It was the perfect touch.

Next time, instead of closing with "Sincerely," "Best regards," or "Very truly yours," let yourself risk a better ending. Two of my personal favorites are "Enthusiastically," and "Good wishes, always." You could try something like:

All best wishes,
Best wishes for your future,
With confidence,
Just to keep in touch with you,
More shortly,
Warmest greetings to all, or
Yours always.

Remember, the ending of a letter is just as important as the beginning and the middle. It's your one chance to make a strong lasting impression.